Much more than just Guaranteed Publicity
Coverage & editorials are a given, but we do much more, from conversion rate improvements, digital footprint, trust, credibility, leads & sales
A plethora of value
Immediate Trust
Publicity plays a crucial role in building trust for a brand, as it provides a platform for companies to showcase their values, products, and services to a wider audience. By effectively utilizing media outlets, social networks, and influencers, brands can create a positive image that resonates with consumers, instilling a sense of credibility and reliability. A well-executed publicity campaign can highlight the brand’s commitment to quality, customer satisfaction, and social responsibility, ultimately fostering a strong emotional connection with consumers. This trust, once established, can propel a brand’s growth and success, as loyal customers become ambassadors who spread the word and recommend the brand to others.
Improve On-Site Conversion Rate
Publicity can significantly impact a brand’s on-site website conversion rate by driving highly targeted and engaged traffic to the site. By leveraging strategic public relations, influencer marketing, and social media campaigns, brands can create buzz and generate interest around their products or services. As a result, potential customers who visit the website are more likely to already possess a favorable impression of the brand, leading to higher conversion rates. Additionally, publicity efforts that showcase customer testimonials, case studies, and industry accolades serve to reinforce credibility and trust in the brand. This trust fosters an environment where website visitors feel more confident in taking the next step, whether it be submitting a lead form or completing a purchase, ultimately driving up conversion rates and bolstering the brand’s bottom line.
Google Rankings
Publicity can be a valuable asset in improving a brand’s rankings on Google search by generating high-quality followed backlinks. When a brand garners media coverage, guest blog posts, or influencer endorsements, the content produced often includes links back to the brand’s website. These backlinks, particularly when originating from authoritative and relevant sources, signal to search engines that the website is trustworthy and valuable. As a result, Google’s algorithm takes these followed backlinks into account when determining a website’s search ranking. The more high-quality backlinks a brand acquires through its publicity efforts, the more likely it is to experience a boost in search visibility, driving increased organic traffic and fostering long-term growth.
Credibility
Publicity is a powerful tool for establishing credibility, as it enables brands to demonstrate their expertise and showcase their accomplishments to a vast audience. By securing endorsements from industry experts, positive reviews from satisfied customers, and media coverage highlighting their achievements, brands can reinforce their position as reputable and trustworthy entities. This credibility, in turn, attracts new customers, as they feel confident in the brand’s ability to deliver quality products and services. Moreover, a strong track record of positive publicity helps the brand differentiate itself from competitors, paving the way for long-term success and customer loyalty.
Awareness
Publicity is instrumental in creating brand awareness, as it exposes a company’s products or services to a wide array of potential customers. By leveraging various channels such as social media, traditional media outlets, and influencer partnerships, brands can effectively disseminate their message and capture the attention of their target audience. As the brand’s visibility increases, so does its reach and potential customer base. A well-crafted publicity campaign not only informs consumers about the existence of a brand, but also generates curiosity and interest, encouraging people to explore and engage with the company further. This heightened awareness ultimately translates into increased sales, customer retention, and long-term growth.
Grow Sales & Market Dominance
Potent Driver of Sales
Enhance visibility and awareness of your brand. By leveraging media coverage, companies can reach a broader audience and showcase the value of their products and services.
Create A Buzz
By creating buzz around the brand's unique selling points, publicity campaigns draw in potential customers who are interested in learning more.
Credibility
With a strong public image, brands can command premium pricing for their products or services, as consumers perceive them to be of higher quality and value.
Strategy
Logos Drive Conversion Rate Improvements
Integrating logos from leading news sites on your website can substantially boost conversion rates by capitalizing on a combination of enhanced credibility, increased brand authority, social proof, and elevated perceived value of products or services. When visitors see affiliations with reputable media outlets, they are likely to place greater trust in the brand, view it as an authority in the industry, and feel a sense of security and legitimacy. This, coupled with the psychological impact of social proof where visitors conform to positive endorsements by respected entities, enhances the allure and competitive edge of your offerings. The amalgamation of these factors instills confidence and propels visitors to engage more deeply with the website, leading to higher conversions and potentially increased revenue generation.
Appear Reputable in Google
Publicity plays a crucial role in enhancing your Google digital footprint through multiple channels. Firstly, it increases your online presence by generating mentions of your brand, product, or service across various media outlets, forums, and social networks. These mentions provide more data points for Google to index and display in search results, expanding your visibility. Secondly, quality publicity often results in backlinks from reputable sources, signaling to Google that your content is valuable and authoritative, thus improving your search engine rankings. This increased visibility brings about brand awareness and recognition as people come across your brand through different channels, leading to higher recognition and more branded searches. Additionally, publicity involves diverse types of content such as articles, press releases, videos, and social media posts, creating a varied digital footprint and associating your brand with various formats and sources of content. Moreover, positive publicity contributes to a positive brand image, while effectively managing negative publicity mitigates damage to your online reputation. Furthermore, publicity drives enhanced engagement, as people are more likely to interact with a brand they have encountered through different channels. Increased engagement, particularly on social media, also serves as a positive signal to Google, further enhancing your digital footprint. For local businesses, publicity in local news outlets and participation in local events can boost local SEO, making the business more visible in local search results and Google Maps. Lastly, publicity establishes expertise, authoritativeness, and trustworthiness (E-A-T) in the eyes of Google, which highly values these qualities. When your brand is recognized as an authority in your field through publicity, it strengthens E-A-T, further improving your digital footprint. In summary, publicity enlarges and enriches your digital footprint on Google by increasing your online presence, enhancing search engine rankings, fostering brand awareness, diversifying content, managing online reputation, boosting engagement, benefiting local SEO, and establishing E-A-T.
Google News
Having news stories about you or your brand appear in Google News with backlinks provides several significant benefits. Firstly, it increases your brand’s visibility and exposure, as Google News is a widely used platform that reaches a vast audience. This exposure can lead to greater brand recognition and awareness among potential customers. Secondly, appearing in Google News with backlinks enhances your website’s search engine optimization (SEO) efforts. Backlinks from reputable news sources signal to search engines that your website is authoritative and trustworthy, which can improve your organic search rankings. Additionally, news stories with backlinks can drive referral traffic to your website, bringing interested visitors who are more likely to engage with your content or convert into customers. Overall, the combination of increased visibility, improved SEO, and targeted traffic makes news stories in Google News with backlinks a valuable asset for boosting your brand’s online presence and driving business growth.
Publicity Stitched Into Google My Business
Placing publicity links into the update section of the Google My Business panel offers several key benefits. Firstly, it allows you to directly engage with your target audience by providing them with relevant and timely information about your business. By including publicity links in the update section, you can share news, promotions, events, or any other updates that would interest potential customers. This helps to keep your audience informed and engaged, fostering a stronger connection with your brand. Secondly, these publicity links can drive traffic to specific pages on your website, such as product or service pages, blog posts, or landing pages. This can lead to increased website visits and potential conversions. Additionally, having updated and relevant content in the update section may positively impact your local search rankings, as search engines recognize fresh and valuable information. Overall, utilizing the update section with publicity links in your Google My Business panel enables you to communicate directly with your target audience, drive website traffic, and potentially improve your local search visibility, ultimately supporting your business growth.
Rocketfuel for SEO
Publicity on tier 1 publications with followed backlinks can be highly beneficial for SEO. Tier 1 publications are well-established, reputable sources that typically have high domain authority and a large readership. When these publications feature your brand with followed backlinks, it signals to search engines that your website is being referenced by authoritative sources. This can positively impact your website’s search engine rankings, as search algorithms consider backlinks from trusted sites as a strong endorsement of your content. Moreover, the exposure gained from tier 1 publications can attract organic traffic and generate brand awareness, leading to potential customer engagement and conversions. Overall, publicity on tier 1 publications with followed backlinks serves as a powerful SEO strategy by enhancing your website’s credibility, increasing visibility, and driving relevant traffic to support your online presence and business growth.