Immediate Trust

Finally revealed… The 3 little-known trust triggers that make top fashion editors beg to feature your brand. Spynn has the answers. 

Tired of having your pitches deleted and ignored by picky influencers?  Struggling with no press connections while watching no-name competitors get viral features? Contact our experts to discover what top pubs are desperately seeking brands for.

We’ll open our exclusive Blackbook containing the direct contact details and home addresses of 3,000 global fashion editors along with their coffee orders – because everyone loves hand-delivered caffeine!

This trust, once established, can propel a brand’s growth and success, as loyal customers become ambassadors who spread the word and recommend the brand to others.

Improve On-Site Conversion Rate

Publicity can significantly impact a brand’s on-site website conversion rate by driving highly targeted and engaged traffic to the site. Spynn will teach you the 3 little-known psychological triggers that can 2X your website sales almost overnight. If you are tired of pouring money into ads only to see weak conversions from site visitors,  our proprietary Publicity Power Formula leverages press mentions to instill credibility that drives prospects to whip out their credit cards.

Sick of faceless brands stealing market share by leveraging their size and flashy ads? Access our Rolodex of 3,000 global fashion editors always seeking real customer stories to publish – leveling the playing field for smaller brands.

This trust fosters an environment where website visitors feel more confident in taking the next step, whether it be submitting a lead form or completing a purchase, ultimately driving up conversion rates and bolstering the brand’s bottom line.

Google Rankings

Publicity can be a valuable asset in improving a fashion brand’s rankings on Google search by generating high-quality followed backlinks. When a brand garners media coverage, guest blog posts, or influencer endorsements, the content produced often includes links back to the brand’s website. These backlinks, particularly when originating from authoritative and relevant sources, signal to search engines that the website is trustworthy and valuable. As a result, Google’s algorithm takes these followed backlinks into account when determining a website’s search ranking. The more high-quality backlinks a brand acquires through its publicity efforts, the more likely it is to experience a boost in search visibility, driving increased organic traffic and fostering long-term growth.

Credibility

For emerging fashion labels seeking to establish credibility amidst endless hype and noise, a strategic publicity program can provide the jet fuel to launch your brand into the stratosphere. While countless designers fight tooth-and-nail for a fleeting moment in the spotlight, our unmatched media connections guarantee your brand will secure authority-building placements in the most respected fashion publications like Vogue, Elle, and Harper’s Bazaar. Readers trust these iconic mastheads, so a single painstakingly-laid mention instantly imbues your clothes with credibility that money can’t buy. Furthermore, we harness the credibility halo from our media partners and channel it directly onto your website and social pages via a digital badge system. Now when prospects discover your label independently, they are met with the immediate social proof that you are a serious player approved by the fashion world’s exclusive inner circle. Credibility opens doors for partnerships, investment, and longevity that fly-by-night companies never reach. Our publicity paves that path to long-term brand success.

Awareness

Launching a fashion brand without a comprehensive online publicity strategy is leaving opportunity and revenue on the table. While runway shows and print campaigns possess undeniable allure, their analog nature prevents scaling awareness at the pace modern brands require. Our uniquely tailored digital publicity crusades plant your brand directly in the streams of your online audience across channels from Instagram to TikTok, permeating their feeds with targeted brand impressions through influencer promotions, hashtag campaigns, and social sweepstakes. We leverage our unparalleled media connections to secure brand features on the fashion world’s most trafficked digital publications, flooding your website and social channels with highly qualified visitors. Furthermore, we activate our network of over 5,000 fashion journalists and editors to proliferate exponential organic reach across platforms through reposts and shares. Where traditional PR stops at simplistic vanity metrics, our data-driven digital publicity machine tracks and optimizes every campaign for maximum awareness, traffic, and sales. We blaze the path for online fashion domination.