How to Control Google Results About You with PR
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When was the last time you searched your name on Google?
According to the most recent data, Google processes 90.15% of all online searches. That means Google results about you often shape someone’s first impression, especially if you’re in the public eye or building a professional brand. One negative article or outdated mention can affect how people see you, even before you’ve had a chance to speak for yourself.
A recent survey by Spynn found that 7 in 10 professionals believe their search results have influenced business or career opportunities, for better or worse.
The good news is you can take control of what people see.
Reputation management through public relations allows you to reshape your online presence using trusted media coverage, personal branding, and credible press features. Instead of relying on removals, this strategy builds a more accurate, lasting picture of who you are.
In this guide, you’ll learn how to use PR to influence your search presence and take control of your digital reputation.
Source: Statcounter
Why Google Results About You Matter
What shows up when someone Googles your name can shape opinions in seconds. Whether applying for a role, pitching a new client, or speaking at an event, your search presence sets the tone. And once a first impression forms, it’s hard to undo.
First Impressions Start on Page One
Google acts as your silent introduction. Employers, investors, and clients often search for your name before taking the next step. A recent study found that 87% of headhunters use Google and social networks to assess candidates long before interviews.
In most cases, people only look at the first page of the results. It builds trust if that page includes positive press, updated content, and accurate information. But if outdated or irrelevant results appear instead, it can create hesitation, even if your current work says otherwise.
The Risks of Letting Google Decide
Outdated content, irrelevant mentions, or negative stories can linger online. These results may not reflect who you are today, but still influence how others perceive you.
Leaving your reputation up to Google’s algorithm is a gamble. A more strategic approach is to take control of Google results about you by managing your digital presence with intention.
To improve personal search visibility, use PR to publish meaningful content, secure media coverage, and highlight achievements that reflect who you are. It’s not just about cleaning things up—it’s about telling a better, more accurate story.
Control What Shows Up About You on Google
Don’t let search results define your story. Partner with a PR team that helps you take back control. Book a slot today!
How to Influence Google Results Through PR
You don’t have to be a celebrity or public figure to control what appears when someone searches for your name. Whether you’re an entrepreneur, executive, or creative professional, you can use PR to shape Google results about you—and build a presence that supports your goals.
Let’s break down how to use public relations for Google search reputation management without relying on takedown requests or expensive cleanup services.
Publish High-Authority Content About You
The most effective way to influence Google results about you is by publishing high-authority content across platforms that Google trusts. This includes interviews, guest articles, and press features on respected news sites.
This kind of media placement builds credibility and earns trust with your audience. It also improves rankings since search engines tend to favor reputable domains. When someone sees a headline about your latest achievement on a top-tier outlet, it immediately boosts your perceived authority.
If you’re wondering how to get articles written about you, start by working with a PR team that can secure the right placements or by pitching your story to media outlets that cover your industry. The goal is to position yourself as a credible source with a strong narrative.
Push Down Negative Search Results
Nearly half of employers say they’re unlikely to interview someone who can’t be found online. One survey shows that 47% of employers say they are less likely to consider candidates with no online presence.
If Google results about you include negative, outdated, or irrelevant content, the solution is not to panic—it’s to bury those results under fresh, positive content.
To push down negative search results, publish new blog posts, feature articles, personal updates, and thought leadership pieces across your website, LinkedIn, Medium, and other platforms. Ensure each piece is optimized with relevant keywords and linked from credible sources.
This consistent content stream can gradually outrank older pages and take over more valuable real estate in search results.
Suppress Unwanted Search Results
Getting something removed from Google is difficult and often unrealistic. Instead, focus on outperforming harmful content with well-optimized pages that Google prefers to rank higher.
This is the heart of a solid PR strategy. You don’t need to delete old content; you need to outcompete it.
To suppress unwanted search results, use keyword targeting, consistent publishing, and content clustering. For example, write articles on similar topics using your name, publish them across multiple platforms, and link them to your main site. The more signals you send to search engines, the better your new content will perform.
Improve Personal Search Visibility
Your digital presence is more than a single article. It includes your profiles, bios, and how you show up on platforms like LinkedIn, where visibility matters.
According to data, LinkedIn hosts over 65 million decision-makers and 10 million C-level executives, making it a powerful place to build your brand.
Optimize your LinkedIn profile, personal website, author bios, and any listings that appear in search engines to improve your search visibility. Use consistent language, up-to-date achievements, and structured data to help search engines understand who you are.
Then, reinforce that presence with backlinks from press features and media mentions highlighting your work. This strengthens your authority and gives search engines more positive, relevant content to index when showing Google results about you.
Manage Your Digital Presence Like a Brand
Your name is your brand. And just like how a company manages its image, you must actively shape how you appear online. If you’re serious about your career, reputation, or business, then your Google results about you should reflect that.
The days of letting your digital footprint evolve on its own are long gone. Today, professionals who stand out treat their online presence in Google like an asset—something to maintain, monitor, and grow. First impressions happen in search, and every outdated link or blank profile sends a message, whether you like it or not.
Be Proactive About Your Brand
The key is consistency. To manage a digital presence effectively, you need a routine. That means Googling yourself regularly (yes, really), checking for outdated links or irrelevant mentions, and ensuring that your most recent work is front and center.
Update your website and LinkedIn with new accomplishments, projects, or media features. Keep your author bios current. Share articles and press appearances across platforms to increase their visibility. And if you’re not showing up where you want to be, it’s time to take action.
PR plays a central role in this process. Securing media coverage isn’t just about bragging rights—it’s a strategic way to shape Google results about you with content that builds trust and authority. It’s how decision-makers, investors, and potential clients get to know you before you ever speak to them.
Use Media Coverage to Strengthen Your Reputation
This is where support from teams like Spynn.co can make a big difference. They help professionals and public figures gain traction online through reputable media placements, personalized story development, and search-friendly content.
Whether you want to get featured in Forbes or appear in industry-specific publications, having credible coverage strengthens your brand and pushes the right story forward.
Media mentions in search results aren’t just impressive—they give you control. They show Google (and the people searching) what matters most about you right now.
What Google Says About You Matters
Make sure it reflects the real you. Chat with our PR team and take control of your online presence today.
Take Control of Your Google Presence
Your search presence is no longer optional. It plays a significant role in how others perceive you. From professional opportunities to personal credibility, people often rely on what they see online to make decisions. That is why it matters to take control of the Google results about you and make sure they show the version that reflects your current work and values.
Instead of leaving your reputation to outdated content or unverified sources, choose a more strategic path. Public relations allows you to shape your story, highlight achievements, and guide what appears when someone looks you up.
Want to reshape your personal search results?
Let Spynn help you build a trusted and visible online reputation that puts you in control of how people see you. Contact the PR experts today!
