The 7 Best Digital PR Agencies for Growth in 2025
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Digital PR is a modern strategy that helps businesses boost their online presence, build trust with audiences, and drive growth.
As the digital landscape continues to evolve, more brands are turning to public relations to stay competitive and relevant.
Reflecting this shift, Spynn Publicity released findings from its comprehensive digital PR effectiveness survey, polling 1,250 marketing executives across North America and Europe.
The study reveals that 94% of executives now rank digital PR as “essential” or “very important” to their overall brand growth strategy in 2025—an unmistakable sign of its rising significance in the marketing mix.
This aligns with the broader momentum seen across the industry. The global public relations sector reached $107 billion in revenue in 2023, driven by growing demand for crisis management, influencer partnerships, and AI-powered analytics.
These trends underscore the increasing reliance on digital PR to navigate complex media environments and connect meaningfully with audiences.
Among its many advantages, digital PR delivers enhanced brand visibility and improved SEO through high-quality backlinks, reputation building, and deeper audience trust.
These benefits make digital PR agencies indispensable allies for companies aiming to thrive online.
For those seeking professional support, hiring the right PR agency can make all the difference. Ready to find your ideal partner?
The following list highlights top digital PR agencies known for their innovative strategies and proven results.
Source: Statista
The Best Digital PR Agencies for Growth in 2025
Digital PR combines traditional public relations techniques with modern digital marketing strategies to enhance brand visibility and credibility. This blend helps businesses secure valuable media coverage, build strong backlinks, and improve their online reputation. Key benefits include increased brand visibility, SEO gains, reputation building, and audience trust.
Here’s a curated list of top digital PR agencies to help you find the perfect partner for your growth goals:
1. Spynn Publicity
Spynn stands out for its seamless integration of SEO and PR. Their team crafts compelling narratives that attract media attention while generating powerful backlinks.
Spynn excels at helping brands grow organically through strategic media placement and content marketing.
Their digital PR strategies focus on creating newsworthy content that naturally attracts media coverage.
Spynn’s comprehensive PR strategy includes content creation, journalist outreach, and performance tracking to maximize ROI.
2. Baden Bower
Baden Bower offers a bold guarantee: secure media placements in prestigious publications or get your money back. Led by CEO AJ Ignacio, this agency combines traditional PR methods with cutting-edge technology.
Baden Bower achieved 136% year-on-year growth in 2024 and a remarkable 264% surge in net profit compared to the previous year. Forbes recognized them as a top PR firm, validating their innovative approach.
Their secret weapon? Strong media connections paired with data-driven storytelling. This powerful combination helps brands land features in elite publications like Forbes, Business Insider, and Elle.
3. Edelman
Headquartered in New York, Edelman is the world’s largest independent PR firm, with 60 offices and over 6,000 staff worldwide. Founded in 1952 by Daniel Edelman and now led by his son Richard, this agency brings seven decades of PR experience to the table.
Edelman specializes in corporate communications, crisis management, digital PR, and public affairs. Their diverse client portfolio spans healthcare, technology, finance, and consumer brands.
Edelman’s PR strategy blends traditional public relations principles with innovative digital techniques, creating comprehensive campaigns that resonate across all platforms.
4. Go Fish Digital
Based in Raleigh, North Carolina, Go Fish Digital has spent over 15 years perfecting digital PR campaigns. Their specialty? Creating compelling content that naturally attracts high-quality backlinks.
Their client roster includes major brands like GEICO, Chicco, BetMGM, Marriott, and Staples. Go Fish Digital serves various industries, with a particular focus on ecommerce, SaaS, technology, and B2B sectors.
Their digital PR services center on creating linkable assets—surveys, data studies, and interactive content that journalists find irresistible. This strategy has earned them media placement in prestigious outlets, including The New York Times, CNN, and Business Insider.
5. Rise at Seven
With headquarters in London and offices in Sheffield, Manchester, and New York, Rise at Seven specializes in newsjacking and social-driven PR. Their team excels at identifying emerging trends and transforming them into PR opportunities.
Their impressive client list features PrettyLittleThing, Lounge Underwear, Made.com, and Xbox. Rise at Seven primarily serves retail, B2C, and health industries with services spanning performance strategy, reactive marketing, and brand campaigns.
Rise at Seven creates buzz-worthy campaigns that generate immediate attention and lasting impact. For brands seeking to make waves with their PR efforts and establish a notable presence in the US market, Rise at Seven offers the perfect blend of creativity and strategic thinking.
6. Ignite Visibility
San Diego-based Ignite Visibility boasts an impressive 4.8/5 rating, according to reviews. They excel at helping local businesses implement integrated PR strategies that drive measurable results.
Their services extend beyond traditional PR to include SEO, paid media, content marketing, and email marketing. This comprehensive strategy ensures that PR efforts align with broader marketing goals. Their client portfolio includes Rocket Resume, Jazzercise Inc., and Fix Auto USA, with particular expertise in the franchise, home services, dental, and automotive industries.
Ignite Visibility stands out for its innovative strategies and award-winning digital campaigns. Their PR strategy combines media relations with digital marketing tactics to maximize impact and ROI.
7. Siege Media
Operating remotely with hubs in San Diego, Austin, and NYC, Siege Media has focused on creating evergreen digital PR content that has generated results for years. Their specialization in content strategy, SEO, content marketing, and link building makes them ideal for brands seeking long-term PR value.
Their impressive client roster includes Casper, The Zebra, Hippo, and Airbnb. Siege Media primarily serves SaaS, fintech, retail, and B2B industries with content-focused PR campaigns.
Siege Media creates high-ranking content like tools and research reports that naturally attract media coverage and backlinks over time. This evergreen approach ensures their digital PR efforts continue delivering value long after the initial campaign ends.
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How to Choose the Right Digital PR Agency
Selecting the perfect partner among countless digital PR agencies can feel like searching for a needle in a haystack—but it doesn’t have to be.
With the right approach, you can find an agency that aligns with your goals and delivers results that make your brand shine.
Why Choosing the Right Agency Matters
Digital public relations services are more than just press releases and media placements. They involve crafting strategies that boost your online visibility, improve SEO rankings, and build trust with your audience. A skilled PR team can transform your brand’s reputation, but only if you choose wisely. The wrong fit could leave you struggling with missed opportunities or lackluster results.
Pro Tip: Before approaching agencies, conduct an internal audit of your current digital presence, identifying specific gaps in visibility, authority, or backlink profile. This preparation allows you to evaluate agencies based on their ability to address your unique challenges rather than generic promises.
Key Criteria for Evaluating Digital PR Agencies
When evaluating potential partners, keep these factors in mind:
- Industry Experience: Look for agencies with a track record in your niche. Whether you’re in tech, retail, or healthcare, familiarity with your industry ensures tailored strategies that resonate with your audience.
- Proven Success Stories: Ask for case studies or examples of past campaigns. Did they secure high-quality backlinks? Were their media placements featured in reputable outlets? Results speak louder than promises.
- Transparency: A trustworthy agency will provide clear reporting on campaign performance. Metrics like earned media value or SEO improvements should be part of their updates.
- Integration Capabilities: The best digital PR strategies don’t operate in isolation. Ensure the agency can seamlessly integrate its efforts with your broader marketing initiatives, such as content marketing or social media campaigns.
Questions to Ask Potential Agencies
Before signing on the dotted line, arm yourself with these questions:
- How do you measure success in digital PR campaigns?
- Can you share examples of media placements or backlinks you’ve secured?
- What digital PR strategies would you recommend for a brand like ours?
- How does your PR team collaborate with clients during campaigns?
These questions help uncover whether an agency’s approach aligns with your goals and expectations.
Pro Tips for Making Your Final Decision
Once you’ve narrowed down your options:
- Review Case Studies: Dive deep into their past work to see if their style matches your vision.
- Request a Trial Project: Some agencies offer small-scale projects as a test run—an excellent way to evaluate their capabilities without committing fully.
- Trust Your Instincts: Chemistry matters! Your chosen agency should feel like an extension of your team.
Choosing among digital PR agencies may seem daunting at first, but by focusing on these criteria and asking the right questions, you’ll find a partner capable of elevating your brand’s reputation and delivering measurable success.
Benefits and Challenges of Working with Digital PR Agencies
Digital PR agencies are strategic partners that help brands shine in today’s crowded marketplace. The global PR market grew from $100.39 billion in 2022 to $107.05 billion in 2023, reflecting a compound annual growth rate (CAGR) of 6.6%.
This growth highlights the increasing importance of digital public relations services for businesses seeking to enhance their visibility and credibility.
Benefits of Partnering with Digital PR Agencies
Digital PR agencies offer several key advantages that can transform how brands engage with their audiences.
Whether you’re looking to amplify your message or secure high-profile media placements, these agencies provide the necessary skills to succeed in the digital age.
Build Authority and Trust Quickly
Digital PR agencies specialize in positioning brands as industry leaders by securing high-profile media coverage.
Imagine getting an article written about you in Forbes or Business Insider—this kind of exposure builds instant credibility, making your brand more trustworthy to potential customers.
Pro Tip: Create a dedicated “As Seen In” section on your website that dynamically updates with your latest media features. This visual showcase of media logos acts as powerful social proof that continues working for you long after the initial coverage.
Improve SEO Performance
One of the most overlooked benefits of digital PR is its impact on SEO. Earning high-quality backlinks from reputable publications can significantly improve your search engine rankings, driving organic traffic and boosting online visibility.
Expand Media Reach Without In-House Resources
Hiring a digital PR agency allows businesses to tap into established media networks without needing an internal team. Agencies leverage their connections to secure placements across top-tier outlets, reaching the right audience.
Challenges to Consider
While the benefits are clear, working with digital PR agencies also presents hurdles that brands must address to maximize their investment. Understanding these issues can help you choose the right partner and set realistic expectations.
High Competition for Earned Media Placements
The demand for media coverage is fierce, especially as more brands recognize the importance of digital PR. Agencies must prioritize quality over quantity to achieve impactful results.
Risk of Quantity-over-Quality Approaches
Some agencies focus on securing a high volume of placements rather than meaningful ones. This can lead to superficial coverage that fails to resonate with your target audience. Choosing a partner with proven digital PR strategies is key to avoiding this pitfall.
Pro Tip: Create a tiered media target list with your agency, categorizing outlets by their strategic value to your business. This framework helps prioritize efforts toward the publications that will drive the most significant business impact rather than chasing vanity metrics.
Long-Term Relationship Building
Digital public relations services often require patience; results aren’t always immediate. Building authority takes time, but consistent effort can lead to lasting success.
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Finding the Perfect Digital PR Partner for Growth
Digital PR agencies are indispensable allies in today’s competitive online landscape, offering businesses the opportunity to get featured in Forbes and other prestigious publications while enhancing visibility, improving SEO rankings, and building audience trust.
From securing media placements to crafting compelling narratives, these agencies help brands navigate the complexities of modern public relations while driving measurable growth.
Among the top contenders, Spynn Publicity shines brightly as a trusted partner for brands seeking to boost authority and achieve lasting success.
Their unique approach to integrating PR with SEO ensures impactful results that resonate with audiences and elevate online presence.
Choosing the right agency is an investment in your brand’s future. Ready to elevate your reputation and stand out from the crowd? Discover how Spynn can help you deliver measurable PR success today!
